Dicks Sporting Goods Customer Survey

Dick’s Sporting Goods is one of the leading sporting goods retailers in the country. The story behind the creation of this company is quite inspiring. It all began in 1948 when avid fisherman Dick Stack (who was 18 at that time) quit his job at an Army surplus store in Binghamton, NY after he was told by the store owner he was a dumb kid because of the suggestions he made on what fishing products to sell.

Dick went to his grandmother and told her what happened. His grandmother, who felt sorry for him, opened a cookie jar where she placed all her life savings and gave him $300 so he could start his own bait-and-tackle business. Dick set up shop in Binghamton on that same year and by 1958, expanded his product line to include other sporting goods.

Today, Dick’s son Ed is the current CEO and Chairman of Dick’s Sporting Goods and has grown the business to over 500 shops. Dick’s Sporting Goods continues to offer the best quality products at competitive prices, and they also have the best customer service, hiring employees that truly have a passion for sports.

To help Dick’s Sporting Goods maintain the level of quality they offer in terms of their products and service, they have launched a customer survey to obtain their customers’ feedback and opinions. Those who participate in the survey will be given a $10-off coupon which can be used the next time they visit any Dick’s store and purchase at least $50 worth of products.

How to Participate in the Survey

If you want to participate in the survey, you must have your receipt with you, and an access to the Internet either through a computer or phone.
Here are the steps you need to follow:

  1. Go to www.DicksSportingGoods.com/feedback.
  2. Once you arrive at the web page, you will be required to enter the store number, transaction number, register number, date of purchase, and the total amount you paid. If you can’t find all of the required information, there’s an image on the website to help you locate them.
  3. Click “Start.”
  4. Answer all the survey questions as best as you can. Remember, being brutally honest is important because your opinions and suggestions will greatly help Dick’s Sporting Goods improve.
  5. After you have completed the survey, you will then receive the $10-off coupon.

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